Bold Geometry with Purpose - Case: Tuxera Brand Illustrations

When data solutions company Tuxera set out to refresh their visual identity, they were looking for a creative partner who could help them move beyond the stock-image feel. Our task was to craft a distinctive set of graphic, geometric brand asset graphics that would support their website renewal and evolving brand identity.

BRAND ASSET GRAPHICS: PROJECT OVERVIEW

Tuxera wanted to stand out with a more confident and recognizable visual language. The brand asset graphics needed to support storytelling across brand pages, product features, and industry-specific content. Each illustration had to reflect its context without relying on literal or overly technical visuals.

To address this, we created a modular and abstract illustration system. It was designed specifically for digital use in header sections, where clarity and visual impact are essential.

Client

Tuxera

DESIGN APPROACH

We began by reviewing style references and moodboards provided by the client. Based on this, we proposed a refined visual direction rooted in three distinct grid systems: spherical, isometric, and diagonal. These grids gave structural logic to each composition. At the same time, they offered consistency across the visual set.

Each illustration was crafted in a flat 2D vector style. We combined strong geometry, layered shapes, and a vibrant brand palette. Some visuals included subtle nods to their thematic context—like wing shapes for aerospace or grid nodes for smart energy. Despite this, we kept everything abstract to ensure long-term versatility.

DELIVERABLES AND IMPACT

We delivered a collection of custom brand asset graphics for three key use cases:

• Brand-level communication
• Product and technology feature pages
• Industry-specific landing sections

Together, the illustrations give Tuxera a bold and scalable way to express their brand visually. They improve clarity, add visual rhythm, and offer flexibility for future use. As the client put it:

“The images are absolutely wonderful. I could not be more pleased! The body of work really adds to the Tuxera brand.”
Jennifer Pajula
Sr. Marketing Manager, Brand
Tuxera

FINAL ILLUSTRATIONS

CONCLUSION

This collaboration marked a bold visual shift for Tuxera. By replacing stock imagery with custom brand asset graphics, they now have a distinctive design system built to last. The results support storytelling, elevate the brand, and create space for future growth.