We produced three films for Futureplay’s new big hit mobile game Merge Gardens. We were delighted to create scripts for the films based on Future Play’s brief. This included designing every film separately and making sure that they could work as a series and as individual story snippets. It was important that the customer could seamlessly combine gameplay footage to our animations as well. We provided a comprehensive material toolkit for them, including a variety of different crop versions for mobile advertising, and transition points for game play material. We created 3D versions of all the key characters of the game, based on existing designs by Future Play’s Merge Gardens team. The visuality was built based on the game itself and mystery was selected as the genre for the films, with a touch of comedy on the side. An important detail was that the films were created withan open ending story-wise, to leave the audience with an intrigued feeling. The videos were produced in a wide 1:1 aspect ratio format, which enabled us to produce a bunch of still images for social media marketing as well. We topped off the production with nice end card animations as well, that could be used with the films, or as separate assets.