Mynthon approached us with their latest campaign Upgrade Yourself where they wanted us to describe the ultimate freshness and rush of courage that you might find taking a Mynthon pastille. To match this feeling, we used a bit of magic and a hint of VFX and were able to create this exact feeling – a sudden ice-cold rush of freshness and the courage leading from that. We produced two films for the campaign: Upgrade Yourself “Pusu” and Upgrade Yourself “Kaverit”, both with an own special situation where a Mynthon comes in handy. You can find the films playing in both social media and TV. The project was produced together with Ryhmä Creative.
Producer: Sofia Peurala
Head of Production: Sami Huhtinen
Compositor: Niko Rinta
VFX Supervisor: Matti Kaihola