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Tuxera Brand Assets
Ilari Koskinen
Executive Producer
+358 40 773 7312
ilari@brinkhelsinki.com
Branded Entertainment: Rovio Angry Birds Slingshot Stories
We produced a branded entertainment project for Rovio’s iconic Angry Birds brand, creating a 10-episode 3D animated YouTube series titled Slingshot Stories. With tens of millions of views on YouTube, this project has become a fan favorite and a stellar example of branded entertainment at its finest.
PROJECT OVERVIEW
The legendary flock is on the move! 
We were thrilled to collaborate with our friends at Rovio to celebrate Angry Birds’ 10th Anniversary. This significant milestone for the iconic game was marked by producing branded entertainment for the IP in the form of a lively animated YouTube series, Slingshot Stories.
This project was a joy to work on. Check out how we brought these delightful stories featuring the Angry Birds and Bad Piggies to life!
Client
Rovio
Production Company
Brink Helsinki
PRE-PRODUCTION FOR BRANDED ENTERTAINMENT
Rovio entrusted us with the scripts for the series, and our task was to transform them into a compelling visual format. We created storyboard images using a precise and detailed style that emphasized the “acting” aspects of the animations. Each character’s well-established persona and character design in the franchise guided our approach, ensuring we captured their unique performances perfectly. Through careful iterations, the storyboards became invaluable tools that streamlined the animation production process.
This project was a joy to work on. Check out how we brought these delightful stories featuring the Angry Birds and Bad Piggies to life!
ANIMATIC PRODUCTION
Thanks to the detailed storyboards, animatic production was both efficient and exciting. We focused on refining storytelling, comic timing, sound effects, and character “dialogue,” which consisted of simple grunts and utterances. These animatics served as a clear blueprint for the 3D animation team, enabling quick turnarounds and seamless collaboration.
BACKGROUND AND PROP DESIGN FOR BRANDED ENTERTAINMENT
In animated series production, every element in the script requires design—from characters and backgrounds to props and effects. Rovio provided us with their exceptional character assets, leaving us to design numerous backgrounds and props. Depending on the scene’s needs, these assets were integrated as either 2D or 3D elements.
FINAL LOOK DEVELOPMENT FOR THE 3D ANIMATION
Our team meticulously developed the final look of the episodes, blending stunning 3D modeling, polished animations, and seamless compositing with high-quality effects. The sound design and music added the final touch, bringing each story to life in vibrant detail.
FINAL EPISODES
Dive into the completed Slingshot Stories episodes, where all the design, 3D modeling, character animation, compositing, and sound design come together to create an unforgettable viewing experience.
WHY BRANDED ENTERTAINMENT WORKS
This collaboration with Rovio exemplifies the power of branded entertainment in engaging audiences while celebrating a beloved IP. By combining compelling storytelling, high-quality animation, and a deep understanding of the Angry Birds universe, we delivered a series that resonated with fans worldwide. Whether you’re building your brand or celebrating a milestone, branded entertainment is an unmatched way to connect with your audience on a deeper level.
Let us help you create something extraordinary. Get in touch to explore how we can bring your brand to life with branded entertainment. If you want to see more compelling animated characters, check out our work for DNA: Joyful Animals and Joyful Animals 2. If mobile game IP related animations are your thing, check out the character animations we made for Merge Gardens and Small Town Murders.
