A featured image from the Brink Helsinki blog post: Animatics in Animation

Animatics in Animation

Animatics in Animation: Visualize Your Story Early

In animation production, animatics are your first chance to see your story in motion. They bridge the gap between static storyboards and final animation by placing storyboard images on an editing timeline and adding timing, sound, and basic movement. Although they are rough, they help shape the structure, pacing, and flow of your project before any final animation is created.

What Is an Animatic?

An animatic is essentially an animated storyboard. It uses storyboard frames as visual placeholders, placing them in sequential order on a video timeline. To enhance the storytelling experience, basic animation, motion graphics, or even camera movements can be added to highlight key actions. Furthermore, temporary sound effects, music, and dialogue are often included to approximate the final audiovisual experience.

Even though animatics are rough, they are critical in shaping the production. They reveal what works—and what doesn’t—before the team spends time on high-end assets. This approach helps identify scenes that need adjustment, such as missing shots or unclear story beats.

Why Animatics Are So Valuable

First and foremost, animatics help everyone on the team understand the timing of the animation. How long should a pause last before a reaction? Does the dialogue need breathing room? Should that action beat hit faster or slower?

Moreover, animatics give your director and production team a powerful preview of how everything connects. Unlike reading a script or flipping through storyboards, animatics deliver a rhythmic, audiovisual experience that more closely resembles the final piece. It also helps clients or stakeholders get a real sense of what’s coming.

Avoid This Common Pitfall

One of the most common mistakes in animatic production is cutting it too fast. Because storyboard images are minimal in detail, editors often feel like the pace is dragging and cut scenes shorter than they should be. However, this creates issues later in production, especially when more complex visuals and audio need additional breathing room.

A good rule of thumb: If your animatic feels just right in terms of speed, it’s probably too fast. If it feels slightly slow and drawn out—that’s usually perfect. As a result, you’ll avoid unnecessary re-timing and late-stage editing when updating to final shots.

Keep It Rough—But Purposeful

Although an animatic is not a polished piece, it should still be enjoyable to watch. Think of it as the minimum viable product of your animation. It should clearly convey the tone, story beats, and emotional flow—even in its simplest form.

Ultimately, animatics help prevent costly surprises down the line. By testing your storytelling early, you can fine-tune structure, pacing, and performance with much greater freedom.

If you enjoyed this guide, make sure to check out other posts in our blog!

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