Marketing Animations for Consumer Brands

For over three years, Brink Helsinki has partnered with Moomin Arabia to produce a continuous stream of animated marketing content. During this collaboration, we have delivered dozens of campaigns and hundreds of assets across digital, social, print, and DOOH. From iconic Moomin mugs to home textiles and seasonal collections, our work supports a broad and evolving product portfolio.

At the core of this collaboration lies marketing animations for consumer brands that need to perform consistently across channels while maintaining a strong and recognizable brand identity.

Client

Moomin Arabia Finland

A LONG TERM PARTNERSHIP BUILT FOR MODERN MARKETING

Moomin Arabia operates in a fast-paced consumer marketing environment. Campaigns overlap, product lines expand, and launch moments repeat throughout the year. Therefore, the need is not just for individual animations, but for a reliable system that supports ongoing production.

Instead of working on isolated projects, we operate as a long-term animation partner. As a result, we understand the brand, its visual language, and its marketing rhythm. This approach allows us to deliver marketing animations for consumer brands that feel consistent while still evolving from campaign to campaign.

HIGH-VOLUME OUTPUT WITHOUT COMPROMISING QUALITY

Modern marketing demands scale. However, scale should never come at the expense of craft. Throughout this partnership, Brink has delivered marketing animations for consumer brands at high volume while keeping quality and attention to detail intact.

Each campaign typically expands into dozens of deliverables. These include multiple language versions, various aspect ratios, and several duration options. In addition, assets often span teaser phases, launch moments, and post-launch communication. Consequently, a single concept grows into a complete ecosystem of usable marketing materials.

A WIDE RANGE OF STYLES AND EXECUTIONS

Although nearly all campaigns center around animated Moomin character illustrations, the executions vary significantly. Some animations remain simple and graphic. Others introduce richer motion, layered storytelling, or more advanced animation techniques. We have also collaborated with the client’s video production partners and combined animation into filmed footage. In the example above we partnered with Duotone.

This variety demonstrates how marketing animations for consumer brands can stay fresh while still respecting strict brand guidelines. At the same time, it reassures marketing teams that flexibility does not weaken brand consistency.

CAMPAIGNS ACROSS PRODUCTS AND CHANNELS

Over the years, our collaboration has covered a wide range of campaigns. These include seasonal sales, special collections, charity initiatives, brand moments like Moomin’s Day, and product focused launches.

Because of this diversity, marketing animations for consumer brands must adapt to different objectives. Sometimes the goal is emotional storytelling. Other times, clarity and speed matter more. Therefore, each animation balances creative expression with commercial purpose.

FROM ONE CONCEPT TO MANY ASSETS

One of the most valuable aspects of this collaboration is efficiency. We design every project with scalability in mind. As a result, marketing animations for consumer brands can move seamlessly across platforms.

A single animation may appear as a social video, a DOOH loop, a website banner, and a set of animated stills. Moreover, campaign assets often include multiple crops and durations, which allows marketing teams to activate content wherever audiences are present.

A CLEAR AND PREDICTABLE PRODUCTION PROCESS

To support continuous production, our workflow remains transparent and structured. First, we create a treatment as part of the offer phase. Next, we develop scripts that align with campaign goals. After that, visual design, storyboards, animatics, and concept frames guide approvals.

Intermediate versions follow, allowing feedback at the right moments. Finally, we deliver the finished animations and all additional versions. Because of this clarity, marketing animations for consumer brands move quickly from idea to deployment.

WORKING DIRECTLY WITH BRAND ASSETS

Moomin Arabia has a strong and established visual identity. Instead of reinventing it, we build on it. We use existing illustrations, product images, and brand graphics as raw material for animation.

By doing so, marketing animations for consumer brands feel authentic and on-brand from the first frame. At the same time, animation adds depth, movement, and attention value that static assets alone cannot achieve.

FLEXIBLE USAGE RIGHTS AND CLIENT EMPOWERNMENT

We believe marketing content should work hard for our clients. Therefore, we offer flexible usage rights that allow assets to live beyond a single campaign. In some cases, we also deliver project files so internal teams can create additional versions themselves.

This mindset supports long-term value. As a result, marketing animations for consumer brands remain usable, adaptable, and cost-efficient over time.

TANGIBLE VALUE FOR MARKETING TEAMS

Although performance metrics vary by campaign, the operational benefits remain consistent. Faster production cycles reduce bottlenecks. Clear processes simplify approvals. Scalable assets increase return on investment.

Because of this, marketing animations for consumer brands become a reliable tool rather than a one-off expense.

WHAT THIS MEANS FOR OTHER CONSUMER BRANDS

This case demonstrates what modern animation partnerships can look like. With the right systems, creative quality and high-volume production can coexist. Moreover, long-term collaboration unlocks efficiency, consistency, and flexibility.

For consumer brands seeking a dependable partner, marketing animations for consumer brands can support continuous marketing without added complexity.

LOOKING AHEAD

Our collaboration with Moomin Arabia continues to evolve. Each new campaign builds on previous knowledge, shared trust, and proven workflows. Ultimately, this case reflects Brink Helsinki’s commitment to being a flexible, fast, and quality-driven partner for modern consumer marketing.

If your brand operates in a similar environment, the same approach can apply.