Writing in Format – Scriptwriting Secrets

Writing in Format: Mastering the Art of Script Format

When it comes to crafting 3D animations for advertising or user acquisition in the gaming world, everything starts with a script. Whether your project is a short marketing video or an entire game cinematic, writing in format is essential for ensuring that your script is clear, professional, and easily understood by all the creatives involved.

Let’s break down how to master the art of screenplay format and why it’s crucial for your next animation project.

Why Does Writing in Format Matter?

Before you dive into the creative process, it’s essential to understand why writing in format matters. Imagine handing over a script that’s written like a short story—full of elaborate descriptions and poetic flourishes. While this might sound great for a novel, it’s a production nightmare! The script needs to serve as a blueprint, a clear set of instructions for everyone from animators to sound designers.

When done correctly, writing in the correct format allows the entire production team to focus on their specific roles. The director knows exactly how to plan each shot, the animators have clear cues for action, and editors can see how scenes flow together. Writing in format ensures that your vision translates smoothly to the screen.

The Basics of Writing in Screenplay Format

When writing in format, the technical aspects are non-negotiable. This isn’t just a matter of looking polished—proper formatting makes your script universally recognizable. Here are the essential elements to keep in mind:

Font and Spacing

Always use a 12-point Courier font. This might sound old-fashioned, but it’s the standard for screenplay writing because each page in this format represents roughly one minute of screen time.

Scene Headings

These include INT. or EXT. (for interior or exterior scenes), the location, and the time of day. For example, “INT. OFFICE – DAY.” Scene headings (also known as sluglines) help the production team understand the setting and prepare for filming.

Action Descriptions

This is where you describe what happens in the scene, but be careful not to overdo it. Avoid directing the camera (unless you’re the director), and don’t include extraneous details that will be determined by other departments, like set design or wardrobe. Keep it lean and action-focused.

Character Introductions

When a character first appears, their name should be capitalized, followed by a brief description. For instance: “JACKSON, a tall and wiry man in his 30s, enters the room.”

Dialogue

Dialogue is centered on the page, with the character’s name in all caps above it. Keep your dialogue concise. Remember, this is not a novel—it’s a conversation happening in real-time.

Transitions and Intercuts

While these are less critical for short marketing animations, they become essential for complex sequences. For instance, you might need to signal a transition from one scene to another using “CUT TO:” or direct an intercut between two parallel scenes.

Screenplay vs. Marketing Video Scripts

“But wait,” you ask, “why should my 30-second marketing video be written in a screenplay format? Isn’t that a bit overkill?” Well, you’re not wrong. Your marketing video may not need every element of a feature-length screenplay. However, writing in format is still advantageous.

For one, it sets a professional tone. Even if your script is short, a properly formatted screenplay shows that you take your work seriously and that you understand the industry standard. And if you’re working with a larger production team or an outside animation studio, having a clear, formatted script will make everyone’s life easier.

Secondly, even short scripts benefit from the structure that writing in format provides. Screenplay format forces you to distill your ideas into the most essential elements. You’ll find that this approach keeps the pacing tight, especially in the fast-paced world of advertising, where every second counts.

Avoid Over-Detailing when Writing in Format

Here’s a pro tip for any scriptwriter—leave some things to the professionals. It’s easy to get carried away when you’re passionate about your story, but part of writing in format means knowing when to stop. Don’t try to control every aspect of production with overly detailed descriptions. Trust the animators, directors, and sound designers to bring their expertise to the table.

For instance, you don’t need to describe every movement of a character’s hand or the precise angle of a camera shot. Leave space for creative interpretation, and remember that your job is to provide a roadmap, not micromanage.

Practice Makes Perfect

Like anything else, writing in format takes practice. If you’re new to this, don’t worry—everyone starts somewhere. The more scripts you write, the more natural it will become. There are tons of great resources out there, and I’ll be recommending a few of my favorite books on scriptwriting in future blog posts.

In the meantime, if you’re working on scripts for 3D animations—whether for advertising or gaming—focus on mastering the basics of writing in format. It’s a small investment of time that will pay huge dividends in the smooth production of your project.

Plot and Structure Alignment

Furthermore, your plot should reflect what your audience finds engaging. If you know your audience prefers stories with suspense and surprise, include plot twists that keep them guessing. On the other hand, if they enjoy character-driven narratives, focus on developing deep relationships and internal conflicts. Knowing your audience helps you strike the right balance between action and introspection, ensuring that the story remains compelling from start to finish.

Final Thoughts about Writing in Format

Writing in the proper format may not be the most glamorous part of creating 3D animations, but it’s one of the most essential. Whether you’re scripting a 30-second commercial or a high-octane game cinematic, knowing how to communicate your vision clearly and professionally will set your project up for success.

And hey, while proper formatting might not win you any Oscars, it will definitely help your production run more smoothly—and who doesn’t want that?

If you found this content interesting, make sure to check out our previous post on the subject: Knowing Your Audience!